Musings: Branding Bootcamp

branding bootcamp iconA few weeks ago, my mom started reading and sending me notes for You Are a Brand, by Catherine Kaputa (2010). Since then, she’s been on my case to figure out the message and visuals of my “brand.”

She wants me to do this before I launch my first publication: 5 Minute Jazz Bass, Level 1Based on her suggestions, I’ve done a major overhaul of the website to both showcase my designs and limit the amount of text to 30-70 words per page (I’m also trying to limit my blog posts to 250-500 words, we’ll see how well that works out). My brand is built on what I call “The 4 P’s”:

Performance: If you need a versatile electric or upright bassist for a jazz-related gig, I’m your lady. I can make the rest of the band sound good, hold my own as a sight-reader/soloist, and work with various musicians.

Portfolios: In addition to creating portfolios for my crafting and Ph.D. work, I’m a big believer in the power of portfolios as a tool for personal development. Whatever the format, it requires you to quickly and effectively show your unique value. My blogging details this often difficult process.

Practice: In my teaching and (forthcoming) publications, I help people develop effective and enjoyable practice habits. While I focus on music, I draw from my other life practices- such as yoga. I believe that practice doesn’t need to be punishment and it can be done in as little as 5 minutes a day. The trick to learning how to practice is figuring out your “practice fingerprint” – the methods that fit your unique mind and personality.

Productivity: I make every attempt to practice, teach, and write about productivity. This isn’t about amplifying the empty busyness that pervades modern society, it’s about simplifying in order to focus on the truly meaningful stuff (and streamlining the  rest). As a “Renaissance Person,” I know that being productive is the only way for me to make time to do all of the things in life that I love.

 

Author: Leah Pogwizd

Bassist, Instructor, Writer

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